Only twice have I had to queue for more than 10 minutes the men's toilet while the women's has been empty - an ice hockey game in Canada and a Liza Minnelli drag show in London. Both were full of noisy men but only one was sponsored by Budweiser. Ice hockey is Canada's national sport and I couldn't visit Toronto without catching a game. I was in luck, the local Maple Leafs were playing the New York Ducks. It was a fast, aggressive emotional ride for the 20,000 fans. Since fighting amongst the players is actively encouraged it does attract an especially masculine audience. For every woman I saw I counted at least 50 men. There was enough testosterone I the place to put hairs on Justin Bieber's chest.
Beavis and Butthead's closest living relatives were sitting right behind us with a running commentary including: "The Ducks are f***ing losers man... even though they're winning," on seeing a competition winner receive his free popcorn and T-shirt, "Where the f***'s our free popcorn and shit man? This is f***ing bullshit" and my personal favourite when a player missed a shot, “That guy's totally got herpes”. What? They were more entertaining than the match.
The real winners were the advertisers or rather the people receiving the advertising revenue. I counted 157 billboards in the stadium itself plus the countless screens and banners around the bars and merchandise stands. You can buy kits, cups, T-shirts, pens, caps, bottle openers and giant foam hands with fingers to do the pointing for you.
The local team won and everyone went home happy. Would I go back? Probably not unless Liza Minnelli was the half time entertainment. Now that would be interesting.